Krispy Kreme, Dr Pepper team up to kick off football season

The Kickoff Collection can be purchased in-shop or via delivery.

courtesy of Krispy Kreme

Krispy Kreme is partnering with Dr Pepper for the first time ever to kick off the football season with a new roster of doughnuts sure to score with fans.

Beginning Friday, Aug. 23 for a limited time at Krispy Kreme shops across the U.S., doughnut lovers, and football fans alike can enjoy the Krispy Kreme x Dr Pepper Kickoff Collection, featuring an all-new doughnut that delivers the experience of the 23 original flavors of Dr Pepper, plus a returning Krispy Kreme seasonal favorite:

NEW Dr Pepper Kickoff Doughnut – an Original Glazed Doughnut piped with Dr Pepper flavored frosting, featuring a Burgundy Sprinkle Blend and topped with a white chocolate Dr Pepper logo.
NEW Buttercreme Goals Doughnut – an Original Glazed doughnut dipped in green icing, topped with colorful sprinkles and a yellow buttercreme flavored goal post.
Kreme Filled Football Doughnut – an unglazed doughnut filled with white Kreme, dipped in chocolate icing and decorated as a football.

“Two of America’s most loved flavors are about to become one amazing gameday sensation to make this the sweetest kickoff to football season ever. This Dr Pepper collection is a must-add to your gameday lineup, whoever you’re cheering for,” says Dave Skena, global chief brand officer for Krispy Kreme.

The Krispy Kreme x Dr Pepper Kickoff Collection can be purchased in-shop and for pick-up at participating shops or delivery via Krispy Kreme’s app and website. Guests can also enjoy the doughnuts in a Krispy Kreme custom half-dozen box delivered fresh daily to select retailers. Visit krispykreme.com/locate/location-search#grocery to find a shop or grocery store location near you.

To further celebrate football season kickoff, Krispy Kreme is offering $0 delivery Aug. 23-25 on all orders via the brand’s app and at krispykreme.com.

Krispy Kreme is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

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