Hershey sweetens cocoa mix category with licensing deal

The cocoa treat can be served hot or cold.

courtesy of Hershey

The Hershey Company is launching a new licensing partnership with Kent Precision Food Groups to develop Candy Shop Cocoa, a collection of cocoa mixes. The mixes are available in Hershey-inspired flavors, including Hershey’s Milk Chocolate, Reese’s Peanut Butter Cup, York Peppermint Pattie, and Hershey’s Cookies ‘N’ Creme. The products will hit shelves at major retailers nationally in September.

Hershey is partnering with Kent Precision Food Groups for the first time to sweeten the cocoa beverage category and create a sippable cocoa treat, which can be served hot or cold.

All the Candy Shop Cocoa flavors are made with Hershey's cocoa and real milk and are manufactured for and distributed by Kent Precision Foods Group, Inc. under license by The Hershey Company. Each kit features eight cocoa mixes, and prices will vary by retailer.

The Hershey Company is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.