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Hilco expands Warheads, Kool-Aid brand offerings

Both products are now available in 5.5-oz. peg bags.

courtesy of Hilco

Hilco Sweets has joined with Impact Confections again with Warheads sour candy for its Warheads Mega Sour Booms dusted panned candy chews in 5.5-oz. peg bags. In addition, Hilco has again teamed up with Kraft Heinz for its Kool-Aid Fruity Chews, now available in 5.5-oz. peg bags. Previously both were available in 2.5 oz. bags.

“The demand was there for larger bags, as the dusted panned candy chews are so popular, so we are pleased to announce these new options to the consumer,” says Jeff Greenwald, director of national sales, Hilco.

The Kool-Aid Fruity Chews fruity panned chew candy come in the three most popular Kool-Aid brand flavors, including Tropical Punch, Cherry and Grape, with the Kool-Aid Man featured on each chew.

The suggested retail price for both the Warheads Mega Sour Booms and Kool-Aid Fruity Chews ranges from $2.99-$3.99.

Liz Parker is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.