Krispy Kreme says 'hola' to Spain

The brand will offer its doughnuts to Spanish consumers next year.

Krispy Kreme goes red, white, and blue for July 4th

Krispy Kreme, Inc. has announced a joint venture with Glaseadas Originales to bring its sweet treats to Spain in 2025. The brand will offer its fresh doughnuts to Spanish consumers starting with a Hot Light Theater Shop in Madrid.

During the next five years, Krispy Kreme, a minority investor in the venture, expects to create more than 500 fresh points of access across key cities including Madrid, Barcelona, Valencia, and Malaga.

The company’s strategy is clear: make their fresh doughnuts available in more places and keep reminding people of the joy that is Krispy Kreme, per the brand. This expansion is part of its strategic growth plan to bring its doughnuts to more consumers around the globe through its capital-efficient hub and spoke model.

“After a tremendous response in Europe following our successful entry into France and the announcement to open in Germany, we couldn’t be more excited to bring the Krispy Kreme experience to Spain. We believe our fresh doughnuts will be a wonderful addition to the thriving Spanish food market,” says Raphael Duvivier, Krispy Kreme chief development officer.

Krispy Kreme is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.