Mary's Gone Crackers unveils new packaging

The redesign will roll out for Super Seed and Original varieties first.

courtesy of Mary's Gone Crackers

Mary's Gone Crackers is launching its new packaging for the Super Seed varieties and Original flavor crackers. The redesigned packaging, available in both a new 4-oz. box and the existing family sizes 6.5-oz. (Original) or 5.5-oz. (Super Seed) box, aims to provide consumers with more convenient premium snacking options with lower out of pocket costs.

"Our new packaging conveys the breadth of what Mary's Gone Crackers offers, especially our commitment to healthy organic ingredients and family farms," explains Michael Finete, CEO of Mary's Gone Crackers. "Consumers today are more informed and educated than ever before. They want to know exactly what they are putting into their bodies, and this new packaging better highlights all the great ingredients that go into our products as well as our commitment to do the right things for our planet and our families, always."

Mary's Gone Crackers has grown to be one of the largest organic and gluten-free cracker companies in the U.S. since its founding in 2004. Headquartered in Reno, NV, the company crafts snacks that are certified organic, Kosher, gluten-free and non-GMO. The company remains dedicated to using mostly plant-based and sustainably sourced ingredients, catering to health-conscious consumers across the U.S. and Canada.

The new packaging will roll out for the Super Seed varieties and Original flavor crackers first, with plans to extend the redesign to other products in the Mary's Gone Crackers lineup later this year. This important initiative will add further to the company's accelerating sales and strengthen its position as a category leader.

Mary's Gone Crackers' products are minimally processed from consciously and sustainably sourced ingredients. The company believes that the healthy choices made for our bodies should also be healthy for the planet. Even more, the company's nut-free facility and Kosher Orthodox Union certification further emphasize their dedication to consumer health and safety.

Finete also expresses his excitement about the redesign, concluding, "We are thrilled to introduce this fresh new look for Mary's Gone Crackers. Not only does it better represent our brand values and the quality of our ingredients, but it also paves the way for the introduction of exciting new flavors that we have in store for the coming year. Stay tuned to hear more about what we'll be announcing!"

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.