The American Bakers Association (ABA) announced a comprehensive reorganization designed to align the organization’s structure with its recently launched strategic plan. The enhanced organizational structure positions the association to optimize its operations and effectively advance the interests of the baking industry through focused and innovative strategic initiatives.
Industry leaders emphasized the need for ABA to focus on three strategic goals: creating an industry-wide workplace that is second to none, positioning the industry for category growth, and delivering high value impact through its programs and services. ABA’s reorganization aligns association resources with the strategic vision to ensure success in achieving these goals.