Jelly Belly launches BeanBoozled Taste the Truth game

Available now for pre-sale, the game ends with a sweet win or gross consequence.

courtesy of Ferrara

Jelly Belly Candy Company has joined forces with the imaginative game makers at Wilder to gamify BeanBoozled jelly beans. BeanBoozled Taste the Truth, created by Wilder, features the new 7th Edition BeanBoozled Collection and its two new flavors from Jelly Belly—Wet Dog and Burnt Rubber—and their counterparts, Top Banana and Licorice. Available in stores exclusively at Target (SRP: $19.99) starting July 21, the game and its new flavors will challenge players, ending with a sweet win or gross consequence.

"Since we first released the BeanBoozled Collection it has always been a fan-favorite, so teaming up with the fun experts at Wilder for Taste the Truth was a no brainer," says Jeff Brown, CEO, Jelly Belly Candy Company. "We know fans are drawn to the gamification of BeanBoozled, so we're thrilled to create a family-friendly, interactive game that spotlights our wild and tasty BeanBoozled flavors. As Jelly Belly is THE innovator of true-to-life WOW flavors, we also had to dream up some new beans with the 7th edition of BeanBoozled to really shock our players."

Adding an unexpected flavor to game night, BeanBoozled Taste the Truth lets players discover how well they know family and friends with more than 100 personal, hilarious, and bizarre questions. The gamer who asks the question secretly places delicious beans with the correct answer and stomach-turning beans with the wrong answer. Remaining players quickly grab beans from the side they believe is correct, and their fate is realized once they pop the unknown Jelly Belly into their mouth.

"The Wilder team is very excited to not only create a game but also an experience that complements the Jelly Belly taste adventure," said Casey Karls, CEO at Wilder. "We can't wait for people to experience the thrill of getting the answer right or wrong and sealing their fate with a tasty jelly bean or gross flavor, thanks to BeanBoozled."

In addition to the Taste the Truth game, the new BeanBoozled 7th Edition Collection is available in a variety of formats such as boxes, a pouch bag, mystery dispenser, and spinner tin. The game includes 20 flavors of jelly beans, including 10 weird and wild flavors that look identical to 10 classic and delicious flavors.

Ferrara is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.