Cinemark, Mike's Hot Honey bring heat to theater treats

The theater will offer hot honey versions of its fried chicken sandwich, pizza, and more.

courtesy of Cinemark

Cinemark Holdings, Inc. is teaming up with Mike’s Hot Honey to bring sweet heat to movie theaters across the U.S. for the first time in the honey’s history. Movie theater concessions are a quintessential part of the moviegoing experience, and now Mike’s Hot Honey will spice up what cinema snacks can be with special limited time items only available at Cinemark, including hot foods, drinks, and dip cups for their popcorn.

“We are buzzing with excitement to be the first movie theater chain teaming up with Mike’s Hot Honey to add some sweet heat to our already iconic cinema snacks,” says David Haywood, Cinemark SVP of food and beverage. “Moviegoers are always looking for the next hot thing in Hollywood, and with these limited time culinary creations showcasing Mike’s Hot Honey, our guests will be able to have an explosive snacking experience that matches the captivating action on our big screens.”

Cinemark moviegoers have proven they love foods that pack a punch, purchasing 2.6 million spice-enhanced items at the chain's U.S. theaters in 2023, including jalapeño pouches and hot variations of sweet and salty snacks. With this dynamic collaboration, Cinemark and Mike’s Hot Honey are giving an array of options to those food lovers looking to add a sweet-heat kick to their movie treats. All of the exhibitor’s more than 300 U.S. theaters now offer dip cups of the honey, and to top it off, select Cinemark locations will offer Mike’s Hot Honey versions of favorite restaurant fare, including a fried chicken sandwich, flatbread, pizza, loaded fries, and wings. Guests can also opt for an icy-hot sweet treat with the Mike’s Hot Honey milkshake, in addition to indulging in a spicy spin on margarita and old-fashioned cocktails. All items are available at Cinemark while supplies last.

“We’re thrilled that Mike’s Hot Honey is taking center stage at Cinemark during the busy summer season especially since Cinemark was my local movie theater growing up, so this is a nostalgic moment for me,” says Mike Kurtz, founder of Mike’s Hot Honey. “Food has become a quintessential part of the moviegoing experience today and our product can enhance nearly every item on the menu with a sweet-heat kick. We’re sure our easy-to-use dip cups will be a blockbuster hit,” he adds.

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

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