Artisanal buckwheat snack producer Better With Buckwheat is launching in select Whole Foods Market stores nationwide beginning in June 2024. After reportedly tripling sales revenue from 2022-2023, the Maine-based food company indicates that expanded distribution is a key component of its growth strategy and an important launching pad for its new product line.
By growing the market for buckwheat through consumer education and innovative products, Better With Buckwheat’s mission is to grow Maine’s agricultural economy and support meaningful manufacturing jobs in rural communities. The company sources the majority of its buckwheat flour from a sixth-generation farm in northern Maine and incorporates many locally-grown ingredients in its flavor profiles. Better With Buckwheat employs nearly 30 staff in its 18,000-square-foot facility in Winslow, ME, where it moved after outgrowing its original commercial facility in part due to increasing demand from its distribution in Whole Foods Market stores in New England.