Pretzel Pete adds savory flavors to Topzels line

The crushed pretzels can be used as a topper on salads or entrees.

courtesy of Pretzel Pete

Pretzel Pete, Inc. announced that it is adding four new flavors to its Topzels product line. Originally launched in two sweet flavors last year, Topzels are flavored pretzel bits perfect as a topping or to be used in various recipes. Topzels are produced by grinding and sifting normal sized pretzels resulting in a fine, crumb-line product that is then seasoned in various flavors. The result is a highly versatile and innovative product that adds both flavor and crunchy texture to almost any dish, per the brand.

The new savory flavors include Low Salt, Honey Mustard Onion, Garlic Parmesan, and Smoky Bacon & Cheddar. According to Pretzel Pete’s President and Founder, Karl Brown, “Topzels are the pretzel topping that tops everything, and you’ll see why once you experience this product that will soon be disrupting the toppings category. The savory flavors are a perfect salad topper yet also perfect on top of grilled foods, baked potatoes, soups and even as a breading for chicken or other dishes. Much of the fun surrounding Topzels is simply finding all of the different applications for these toppings.”

The initial offering will include 6-oz. resealable bags for retail as well as a bulk case configuration for foodservice applications. They will be launching at Pretzel Pete’s booth at the Fancy Food Show starting on June 23.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

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