General Mills, Minecraft partner on fruit snacks

The packaging for the snack includes a Minecraft Mob Maze.

courtesy of General Mills

General Mills has been engaging various fans in the gaming sphere through collaborations such as Totino’s and Faze Clan’s Totino’s Orange Chicken and Buffalo Chicken flavors. Now, General Mills is teaming up with Minecraft to bring fellow adventurers, diamond miners, or Ender Dragon slayers on their next epic journey through a world of fruity flavors with General Mills’ Minecraft Fruit Flavored Snacks.

Consumers can level up their snacking game with gummy Minecraft character shapes like Steve, Alex, Creeper, Cow, and more. Kids can save the day for Steve and Alex by making their way through the Minecraft Mob Maze game on the box.

Minecraft Fruit Flavored Snacks are now available at grocery stores nationwide for an MSRP of $4.29.

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

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