Snyder's of Hanover debuts LTO Hot Honey Flavored Pretzel Pieces

The new pretzels will retail for $4.79.

Courtesy of Snyder's of Hanover

Snyder's of Hanover is celebrating National Pretzel Day on April 26 with the release of a new limited-edition flavor: Hot Honey Flavored Pretzel Pieces. The Hot Honey Flavored Pretzel Pieces combine sweet honey and spicy chili heat with a salty pretzel base.

Hot Honey is having a moment as an on-trend flavor territory, with hot and spicy over-indexing among Gen Z and millennials, and it's why Snyder’s of Hanover has infused their Pretzel Pieces with this consumer favorite just in time for National Pretzel Day.

Consumers who want to join the hot honey craze can get their hands on a bag of Snyder’s Hot Honey Pretzel Pieces for a limited time this spring at national retailers for $4.79.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

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