Lakrids by Bülow achieves B Corp certification

The company was founded in 2007 by Johan Bülow.

courtesy of: Lakrids by Bülow

Lakrids by Bülow has achieved Benefit Corporation (B Corp) status. This achievement makes the brand the first premium confectionery company in the Nordics to receive the certification and marks an important milestone that falls in line with Lakrids by Bülow's core values.

In 2007, guided by the mantra of “less but better,” founder Johan Bülow introduced a category of gourmet licorice to the premium-confectionery realm. From that point forward, the company has been dedicated to pioneering change and making a significant impact in the industry, ultimately leading to earning its B Corp status.

CEO Fredrik Nilsson expressed immense pride in the recent achievement, stating, “Attaining B Corp certification is a momentous occasion for Lakrids by Bülow. It reaffirms our commitment to making responsible business choices and contributing to the well-being of the planet and its people, all while spreading our love for licorice.”

With nature as its most important supplier, Lakrids by Bülow has become increasingly focused on taking every step necessary to care for the planet. From licorice roots to cocoa beans, vanilla from Madagascar, organic chili from a local farm in Denmark and wild berries handpicked from the forest, Lakrids by Bülow responsibly sources ingredients and strives to take care of the planet and its people in the company’s practices.

Since 2020, all power needs for the licorice factory based just outside of Copenhagen, where the company meticulously crafts all of its products, have been met with energy sourced exclusively from Danish windmills. In 2019, Lakrids by Bülow became the first confectionery company in the world to transition to 100% recycled and recyclable (R-PET) plastic-jar packaging. In 2021, the fully organic Slow Crafted collection was launched in recycled-glass jars, and, in 2022, refill bags were introduced. The refill bags not only minimized packaging consumption, but also reinforced the brand’s commitment to making a positive impact that extends beyond profits.

Lakrids by Bülow's B Corp certification signifies a comprehensive approach to sustainability, encompassing ingredient sourcing, fair labor practices, community engagement and environmental stewardship. By choosing Lakrids by Bülow, consumers are supporting a confectionery brand that goes beyond indulgence, embracing a purpose-driven mission.

The company extends gratitude to its loyal customer base, dedicated employees and supportive partners for their role in achieving this milestone. As Lakrids by Bülow continues to redefine the confectionery industry, it invites everyone to savor the sweetness of a responsible and inclusive future.

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.