Mondelēz International blasts off with Oreo Space Dunk Cookies

Along with the limited-edition Oreo, consumers will get a chance to take a trip into space.

Mondelēz International’s Oreo brand has released a limited-time-only cookie, along with the chance for consumers to join a brand-sponsored expedition into space.

Oreo Space Dunk Cookies are stuffed with layers of blue and pink ‘cosmic crème,’ imparted with a marshmallow flavor and infused with popping candies that treat the eater with a bursting sensation upon every bite. Each cookie is emblazoned with one of five galactic-themed embossments, along with a cutout that allows a peek at the cosmic crème inside.

Additionally, Oreo is holding a contest giving one winner the chance to join the brand on a space expedition. The trip, conducted in a partnership with spaceflight experience firm Space Perspective, will grant a trip offering a trip with the largest windows ever on a space trip, a meal, cocktail service, Wi-Fi, and lavatory.

Oreo Space Dunk Cookies will be available for presale beginning January 23 at liftoff.oreo.com. Then, the cookies will roll out at nationwide retailers starting January 31 for a limited time.

Mondelēz International is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

Jenni Spinner is the chief editor of Snack Food and Wholesale with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.

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