Cheez-It expands its line of snack crackers with two Extra Crunchy items

The Kellanova brand has added Bold Cheddar and Snap’d Sharp White Cheddar to its roster.

Courtesy of Kellanova

Snack brand Kellanova has announced two additions to its Cheez-It cracker line. According to the company, while consumers respond to the classic flavor of Cheez-It crackers, crunch level is a critical consideration factor when it comes to snacking. In fact, 60% of snackers say they prefer a crunchy snack. In response to that preference, these new offerings reportedly are aimed to deliver on that need.

"Our fans trust us to deliver a classically crunchy taste with all of our crackers, but we wanted to turn up the volume with Cheez-It Extra Crunchy," says Cara Tragseiler, senior brand director for Cheez-It. "With a generous sprinkle of seasoning and a multisensory crunch, these two new products will deliver on fan demand for an even louder, flavorful way to snack on their favorite crackers."

Each bite of Cheez-It Extra Crunchy reportedly delivers intensified flavor with a crispy crunch. Extra Crunchy comes in two varieties:

Cheez-It Extra Crunchy Bold Cheddar: This cracker builds upon the classic Cheez-It, with an increased crunch.
Cheez-It Snap'd Extra Crunchy Sharp White Cheddar: The item features the crispy-thin taste of Cheez-It Snap'd, with increased crunch and Sharp White Cheddar flavor.

The new Cheez-It Extra Crunchy varieties will begin appearing at nationwide retailers this month.

Kellanova (formerly Kellogg's) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

Jenni Spinner is the chief editor of Snack Food and Wholesale with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.

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