Is there a "right" way to eat a candy cane?
In a new consumer survey, the National Confectioners Association found that 55% of people start with the straight end, 28% go for the curved end first, and 17% of consumers choose to break it into pieces. It makes sense that this debate heats up as the weather cools down: 93% of Americans say they plan to share chocolate and candy with friends and family for the winter holiday season.
“Chocolate and candy play a fun and unique role in all of the festivities around the winter holidays—and they have a meaningful impact on how families celebrate, enhancing traditions and helping to make special memories,” John Downs, NCA president & CEO, said. “Seasonal treating is an important part of these traditions for families across the country and around the world—whether playing dreidel for chocolate coins, adorning a Christmas tree with candy canes or delivering a gift to a loved one, chocolate and candy enliven the spirit of togetherness that is so emblematic of the season.”
NCA’s new survey also revealed some interesting answers to the following questions:
- What’s the best kind of foil-wrapped chocolate?
- 46% Santas
- 30% coins
- 24% snowmen
- Which type of candy cane do consumers prefer?
- 73% classic peppermint
- 27% fun flavors
NCA’s recently-released report, Getting to Know Seasonal Chocolate & Candy Consumers, shows the importance of chocolate and candy during the winter holiday season. The category generated more than $5.6 billion in retail sales in traditional channels in 2022. Whether consumers are using chocolate and candy to fill stockings, decorate gingerbread houses or as part of games, Americans are enthusiastic about these treats as a key part of the holiday season.
With celebrations of all types taking place throughout the entire season, NCA is offering a robust set of resources at AlwaysATreat.com/WinterHolidays to help consumers find seasonal inspiration, as well as holiday fun facts and tips for treating as part of a balanced lifestyle.
To join the conversation on social media, use #HolidayTreats, and follow NCA on Facebook, X, and Instagram. Happy holidays!
