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VIDEO: Discussing novelty candy trends

CandyRific recently debuted movie partnership-themed mini backpacks.

Candy Industry Senior Editor Liz Parker recently chatted with Jeff Greenwald, marketing manager, CandyRific and Hilco, about its novelty products, including movie-themed partnerships, and current trends in the category.

View the video above or by clicking here.

KEYWORDS: CandyRific Hilco

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.