Candy IndustryCandy Industry TrendsNovelty CandiesCandy Industry News

VIDEO: Discussing novelty candy trends

CandyRific recently debuted movie partnership-themed mini backpacks.

Candy Industry Senior Editor Liz Parker recently chatted with Jeff Greenwald, marketing manager, CandyRific and Hilco, about its novelty products, including movie-themed partnerships, and current trends in the category.

View the video above or by clicking here.

KEYWORDS: CandyRific Hilco

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.