Supernatural debuts holiday lineup of gingerbread houses, Hanukkah cookies, and more

All of the kits retail for under $75 and are made in collaboration with Vital Farms and King Arthur.

Happy Holi-Glazed Donut Kit. Courtesy of: Supernatural

Supernatural, the modern baking essentials brand featuring premium, plant-based ingredients, and naturally-colored decorations, has announced its holiday launches. This year, Supernatural teamed up with King Arthur Baking Company and Vital Farms to launch ten brand-new kits for baking festive treats like gingerbread houses, Hanukkah sugar cookies, buttermilk doughnuts, themed sprinkle sets, and more.

The kits, which are all $75 and under, feature Supernatural’s signature plant-based, dye-free sprinkles, dye-free frosting mixes, and colorful holiday baking chips, along with King Arthur’s baking mixes (both traditional and gluten-free options available) and complimentary coupons for Vital Farms eggs and butter.

Highlighted holiday kits include:

Supernatural x King Arthur Deluxe Christmas Gingerbread Kit ($75): A perennial fan favorite, perfect for budding bakers and DIY lovers. Includes dye-free decorations, frostings, royal icing (aka, cookie glue), King Arthur Baking’s easy-peasy Gingerbread Cake and Cookie Mix, and a gift of complimentary eggs and butter from Vital Farms. Makes about three dozen cookies, or two houses using this blueprint. Also available in a rainbow version.
8 Nights Sugar Cookie Kit (Hanukkah; $25): No Blue Dye #1 in sight! This kit features a blue frosting mix naturally colored with spirulina, plus King Arthur Sugar Cookie Mix, wintery Snowfall Sprinkles, and a gift of complimentary eggs and butter from Vital Farms.
Happy Holi-Glazed Donut Kit ($45): Ideal for holiday brunch, cozy winter weekends, and snow days, this kit includes everything you need to make a dozen baked, festively glazed, and liberally sprinkled buttermilk doughnuts (including the silicon baking pan). Also features complimentary butter and eggs from Vital Farms.
Santa's Slay Protein Pancake Kit (gluten-free, $25): For winter brunches all season long, serve up jacked stacks of naturally red and green pancakes with 17 grams of protein, 3 grams of fiber, and 1,000,000 grams of holiday cheer :) Includes Supernatural’s holiday food dyes, King Arthur Baking’s GF Protein Pancake Mix, and a gift of complimentary eggs and butter from Vital Farms, plus Into The Woods Sprinkles for that final festive touch.

Liz Parker is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

This exclusive webinar will cover confectionery trends and industry challenges, such as sustainability and low contaminant levels, and how producers can benefit from using certain ingredients in their products.