M&M's mixes up holiday season with first-ever digital experience, Flavor ReMix

For the first time ever, consumers can mix and match their favorite flavors of M&M’s online.

courtesy of: M

This holiday season, M&M's, proudly part of Mars, is bringing its fan-favorite in-store experience, Flavor ReMix, online to MMS.com for the first time. The digital experience will give fans the chance to mix and match a custom blend of up to three M&M's flavors and more in a gift jar or two-pound bulk candy bag. Brand fans and M&M's gifters can mix favorites such as Caramel Cold Brew, Dark Chocolate Peanut, Fudge Brownie, and Classic Milk Chocolate in their personalized combination.

For the first time ever, consumers can mix and match their favorite flavors of M&M’s online with Flavor ReMix. MMS.com is bringing this previously in-store only experience online to help make it more accessible for the holidays and throughout the year.

For the first time ever, consumers can mix and match their favorite flavors of M&M’S online with Flavor ReMix. MMS.com is bringing this previously in-store only experience online to help make it more accessible for the holidays and throughout the year.

"Whether it's for family members, a co-worker, a holiday party hostess gift, or even a little treat for yourself, M&M'S are the best gift to spread holiday cheer," said Jarid Lukin, global senior director, M&M's. "We decided to recreate the incredible color-wall of M&M's from our Mars stores in a digital version with Flavor ReMix on MMS.com so we can reach more fans and inspire more moments of everyday happiness during the holiday season."

In addition to the Flavor ReMix, the brand is launching its annual Holiday Gift Guide on MMS.com. From themed gifts to personalized M&M's Milk Chocolate color blends in acrylic gift jars, party favor packs, and candy dispensers, there are more ways to celebrate the season than ever before. Fans can choose from over 20 unique M&M'S colors, include custom messages, select various clip-art, and upload a photo to print on the candy, creating perfect personalized holiday party favors and gifts.

New to the 2023 Holiday Gift Guide this year, M&M'S fans can enjoy these seasonal additions:

Personalized M&M'S Gift Jar and Dispenser with Custom Packaging: Filled with your own custom blend of M&M's, The Gift Jar and Candy Dispenser make for a sweet way to spread cheer this year.
Festive Party Favor Packs: Perfect as a holiday party favor or stocking stuffer, these customizable M&M's Tree Party Favor Packs are packed with a personalized blend of M&M's.
Holiday Gift Bottle: This bottle is almost one foot tall, filled with personalized M&M's and comes in a snowflake gift tube.
Holiday White Chocolate Toasty Vanilla M&M'S: Great for filling candy bowls and decorating cookies, M&M's latest seasonal holiday flavor M&M's Toasty Vanilla is available on MMS.com and at retailers nationwide. M&M's Toasty Vanilla boasts warm vanilla notes coated in a white chocolate shell. New festive treats of the season also include M&M's Minis Brownie Brittle, M&M's Chocolate Bark, and M&M's Minis Hot Chocolate Bomb.

Mars Wrigley is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.