Lenny &amp; Larry's debuts Dip'd Wafer Bar

The new Wafer Bar is naturally flavored and contains non-GMO ingredients.

Lenny & Larry’s, the originators of the protein cookie, have introduced Dip’d Wafer Bar, a crunchy wafer bar woven with creamy filling and dipped in chocolate. The new bar is powered by 17g of dairy and plant protein, with 4g of fiber and only 2g of sugar.

The bars are now available on Lenny & Larry’s website in four flavors: Peanut Butter Cup, Chocolate Mint Brownie, Caramel Macchiato, and Maple French Toast. The Dip'd Wafer Bar is naturally flavored and contains non-GMO ingredients. The bars retail on the brand’s website for $24.99 per 12-count box.

“The Dip'd Wafer Bar evokes the same nostalgic feeling as your favorite childhood chocolate wafer candy bar but is now lighter and crispier, with 17 grams of protein and only 2 grams of sugar," said Lenny & Larry's Senior Vice President of Marketing and Innovation Chris Cook. "We’re thrilled to help fuel more vibrant lives for our consumers who are hungry for better-for-you options that do not compromise on the eating experience."

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

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