Face Twisters debuts Sour Tongue Slime candy gel

The new product is available in Strawberry, Green Apple, Blue Raspberry, and Cherry flavors.

Face Twisters debuts Sour Tongue Slime — courtesy of: Face Twisters

Face Twisters' newly launched Sour Tongue Slime features a tongue-shaped squeezable dispenser containing intensely sour candy gel in either Strawberry, Green Apple, Blue Raspberry, and Cherry flavors. The dispenser is also displayed in a vibrant eye-catching tray.

Customers no longer have to choose between their two mouth-puckering flavors with Face Twisters newest flavor combinations of Sour Slime Series 2. Kids have a choice between a combo of Watermelon and Grape or Orange and Lemon in squeezable pouches, and the bright display tray graphics are attention-grabbing.

The new items, which fall underneath the Non-Chocolate Novelty subsegment of candy, has experienced growth in all channels of trade. Per Circana data, which ended on September 10, MULO (grocery, drug, mass merchandisers, Walmart, club stores [excluding Costco], dollar stores, and Military [DeCA]) experienced a growth of 53.7%; convenience, at 91.2%; food/grocery, at 51.4%; and drugstores, at 77.4%.

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.