Kraft-Heinz's Jet-Puffed brand has partnered with Kizik, a hands-free footwear company, to launch the first-ever S’mores Shoe ahead of National S’mores Day on August 10.

 The Kizik shoe highlights the hue of a toasted Jet-Puffed marshmallow, transitioning from a white sole to a golden-brown top. Comfortable and durable, the S’mores Shoe features a puffy, quilted upper with foam padding throughout to create a soft, marshmallowy texture, capturing the essence of the campfire treat.

“At Jet-Puffed, we take s’mores season very seriously as we aim to bring light and fluffy enjoyment to family and friends around the campfire,” said Christina Brown, associate brand manager at Jet-Puffed. “With nearly 40 million bags of our marshmallows sold over the summer season, the S’mores Shoe is a sweet treat for your feet—reminding you that Jet-Puffed marshmallows are the perfect ingredient for your summer s’mores.”  

The hands-free innovation built into the S’mores Shoe is one of more than 180 patents held by Kizik’s parent company, HandsFree Labs. This unmatched shoe-entry technology allows you to step right in without using your hands—just what you need when your fingers are covered in gooey marshmallow goodness. 

“While comfort and hands-free are the top priorities at Kizik, we’re constantly looking for ways to create unique, limited-edition footwear," said Blake Brown, Kizik vice president of brand and creative. “Working with Jet-Puffed has been a tremendous partnership. We share a commitment to enhancing everyday experiences and making life’s little moments more enjoyable. We can’t wait to see the new S’mores Shoe around the campfire this summer.” 

Starting today, the Jet-Puffed x Kizik S’mores Shoe is available exclusively on kizik.com for $119 in women’s sizes 6–14.5 and men’s 4.5–13, while supplies last. 

For more information, visit @KraftJetPuffed and @wearkizik on Instagram and Facebook, or head to kizik.com.  

Kraft Heinz is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.