Ferrero-owned brand Keebler, in partnership with Warner Bros. Discovery Global Consumer Products, is hoping to spread magic to family's homes with the launch of its limited-edition Looney Tunes Fudge Stripes Cookies and immersive digital platform, Open For Magic, that pays homage to Warner Bros. 100-year anniversary.

The exclusive release aims to be a fun take on Keebler's iconic Fudge Stripes which feature a coat of fudge drizzled on top of shortbread cookies. Crafted by Ernie and the Elves, the new cookie innovation also features designs that mimic fan-favorite Looney Tunes characters in their iconic DC mashup.

"As a brand, Keebler is all about creating magic for families and what better way to do so than partnering with the renowned name in entertainment, Warner Bros.," says Alicia Mosley, vice president of marketing at Keebler. "We're honored to help celebrate this milestone by bringing nostalgia and fun to our beloved Fudge Stripes and continue to help create unforgettable memories for families this summer."

In addition to the limited-edition cookies, consumers can interact with Bugs Bunny and friends through the Looney Tunes Mash-Up Party game on Keebler's Open for Magic digital hub, an online experience full of rotating family-friendly content, games, activities and recipes for the whole family to enjoy. Keebler created its own version of the Looney Tunes Mash-Up Party game, where players can fling characters from a slingshot across various decorated Warner Bros. backlots. To access the platform, consumers can scan the QR code on the packaging, where they'll be taken to the Open for Magic digital hub.

Now through September, consumers can purchase the limited-edition Looney Tunes Fudge Stripes at select retailers nationwide and online. For more information on Warner Bros. 100th anniversary, visit wb100.com.

Ferrero Group is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.