Mint and strawberry fans alike can, for the first time ever, immerse themselves in the taste of the newest addition to the Tic Tac portfolio, Strawberry & Cream, a mix of sweet-creamy strawberry flavors, at an exclusive one-day only pop-up event.

The Tic Tac Experience, taking place in Chelsea Market in New York City on Friday, April 28, will give fans an opportunity to enter the world of Tic Tac through a 360-degree multi-sensory experience. At each turn, attendees will encounter surprises that bring the mint brand and Strawberry & Cream flavor to life through branded hands-on activities including a DIY label station, mix and match sample wall, interactive games, and insta-worthy photo opportunities as they take their taste buds on an adventure.

"Our fruit flavors continue to be fan favorites, so we are thrilled to launch Strawberry & Cream through our inaugural Tic Tac Experience," said Endri Shtylla, marketing director, Tic Tac at Ferrero USA, Inc. "Tic Tac has had a successful year holding a top spot in the mint category and we're proud to continue to deliver innovation to our fans and have them interact with the brand in a refreshing and exciting new way with this branded pop-up experience.

The Tic Tac Experience will be open for consumers free of charge on Friday, April 28th from 11 a.m. to 7 p.m. EST Chelsea Market (75 Ninth Avenue, New York, NY 10011).

Tic Tac Strawberry & Cream is rolling out on shelves nationwide and is available for purchase in a 1-oz. single pack for $1.59 and a 3.4-oz. bottle pack for $3.79 in stores and online

For more information on Tic Tac, visit tictac.com.

Ferrero Group is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.