Lindt says ‘HELLO’ with new collection

Digitally launched line targeting Millennials features classic dessert flavors and fun packaging.

Lindt’s new collection is saying ‘HELLO’ to American Millennials!

The sweet and stylish premium chocolates feature an assortment of delectable recipes, vibrant packaging, and a digital-focused launch.

They’re contemporary and sinfully delicious premium chocolate bars, sticks and boxes, inspired by classic desserts and treats, such as a caramel brownie bar and strawberry cheesecake sticks.

Initially, the products will be hitting shelves exclusively at Target, with select items available in Lindt Chocolate Shops and on LindtUSA.com.

Lindt is supporting the launch with a new microsite, which allows consumers to engage with the collection on social media and win prizes in the Lindt Say HELLO Like Never Before sweepstakes, as well as various initiatives with the exclusive retailer, Target.

"With eye-catching packaging, popular flavor combinations and a unique brand personality, Lindt HELLO redefines what premium chocolate can look and taste like," says Thomas Linemayr, ceo and president, Lindt USA. "We are excited about the collection and the opportunity to engage Millennials, a virtually untapped group in the premium chocolate space, with the HELLO products on digital and social platforms and in Target stores."

The new HELLO collection of products includes:

Bars:Ten luxuriously filled squares make up each bar, which are covered in irresistibly smooth premium chocolate.

They are available year-round in Caramel Brownie, Cookies & Cream, Crunchy Nougat and Strawberry Cheesecake. Through October 2013, they will also have three limited-edition flavors: Berry Affair, Coconut Love and Coffee Blast. (S.R.P.: $2.79).

Sticks: The Lindt HELLO sticks are trendy treats designed for chocolate-lovers on-the-go. With six tasty squares consumers can savor each square one by one or eat all of it up at once. The sticks are just the right size for satisfying those afternoon cravings (S.R.P.: $0.99).

The sticks are available year-round in Caramel Brownie, Cookies & Cream, Crunchy Nougat and Strawberry Cheesecake. Through October 2013 they will also have three-limited edition flavors: Berry Affair, Coconut Love and Lime Splash.

Mini Stick bags: Available starting in August 2013, each bag is filled with individually wrapped, bite-sized Mini Sticks of chocolate filled with one of four mouthwatering flavors (S.R.P.: $3.99).

They will be available starting in August 2013 in Caramel Brownie, Cookies & Cream, Crunchy Nougat, Strawberry Cheesecake and an assorted mix of all four flavors.

Chocolate Bits box:A colorful box with nine melt-in-your-mouth pralines in fun shapes like hearts and speech bubbles in Caramel Brownie, Cookies & Cream and Crunchy Nougat (S.R.P. $5.99).

Thank You box: An eye-catching gift box filled with four pralines in Caramel Brownie, Cookies & Cream and Crunchy Nougat, all in playful chocolate shapes (S.R.P. $3.99).

Ultra Thin Chocolates: Irresistible, wafer-thin Caramel Brownie or luscious Vanilla chocolate pieces (S.R.P.: $5.99).

Chocolate Delights gift box: Each box is filled with round chocolate treats that are the perfect union of luscious milk chocolate and Cookies & Cream or Crunchy Nougat filling (S.R.P.: $9.99).

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Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.