New Pocky Matcha and New Péjoy Brand

Ezaki Glico, Irvine, Calif.

New Pocky Matcha and New Péjoy Brand
Ezaki Glico, Irvine, Calif.

Ezaki Glico, maker of the Pocky brand of snack products introduces two new products.

Its newest Pocky flavor is Pocky Matcha, a Green Tea version of Pocky. It is a healthier alternative to sweet snacks, with just the right amount of Ujinotsuyu Matcha for flavor and health benefits. The Pocky Matcha joins the popular Pocky Chocolate and Pocky Strawberry.

The company also has debuted a new brand: Péjoy. It’s similar to Pocky except the stick is filled with chocolate inside the biscuit. Both products are packaged to easily share with friends and to take on-the-go. The top of the box can be opened to display them or to reach in to grab one.

Ingredients: (Pocky Matcha) Wheat flour, sugar, vegetable oil (interesterified vegetable oil [palm oil, palm kernel oil, rapeseed oil], tocopherols), lactose, whole milk powder, margarine (vegetable oil, [refined palm oil, hydrogenated palm oil] salt, artificial flavor, tocopherols, BHA, beat-carotene color) green tea powder. Contains 1 percent or less of: artificial flavors, salt, lecithin, trisodium phosphate, yeast, monoglyceride, leavening (sodium bicarbonate) papain, Blue 1 Lake, beta-carotene color. Contains wheat, milk and soybeans.

S.R.P. : N/A

Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.