m cacao chocolates has launched expressio, offering a way to gift a box of culinary-inspired chocolates with a personalized video experience inside.
The chocolate video box is the brainchild of m cacao’s founder Michael Nichols, a former robotics engineer-turned-chocolatier, and Chef Delphin Gomes, a master pastry chef and chocolatier. expressio features handcrafted chocolates in a box, complete with an embedded video player. expressio can be personalized with the giver’s choice of video, making it a unique gift for the holidays, birthdays, and other celebrations.
For corporate giving, a company can create its own brand or promotional video to showcase its products and services for prospects, or to thank its customers, employees, or board members in a memorable way.
The giver’s selected video is then uploaded into the box and sent with either eight or 16 handcrafted chocolates to each recipient.
“m cacao’s expressio blends artistic creativity with the latest technology to create a sweet and customizable gift,” Nichols said. “At m cacao, we are culinary explorers, chocolate lovers and innovators. expressio takes all of that to the next level, creating a personalized gift experience for consumers and companies alike.”
The video in the box comes equipped with an NFC (near field communication) tag, which contains a small microchip that can be read by most mobile devices. The NFC tag can be programmed to enable a recipient to launch a company’s website, buy a product or service and even purchase refills at a discounted price with a single tap.
expressio also includes two ways to personalize individual chocolates:
- 3D chocolate medallions: These three-dimensional chocolate decorations can be used to feature a company’s logo.
- Screen-printed cocoa butter art: Selected logos or graphics can be printed in edible, colored cocoa butter and applied to individual chocolates.
