Lindt to give away one million Lindor Truffles

Giveaway part of new branding effort

Starting Tuesday, one million people will have a chance to get a free bag of of Lindor Truffles.

Lindt & Sprϋngli USA, which produces the Lindor chocolates, is giving away 6-oz. bags of the candy via a coupon consumers can get by visiting the Lindt Facebook page. It will be redeemable at retailers nationwide and at Lindt Chocolate Shops.

The giveaway is an effort to emphasize Lindt’s new brand positioning as “Chocolate Beyond Compare,” the company says.

The special offer is redeemable for nine different flavors, including: Classic Milk Chocolate, Dark Chocolate, White Chocolate, Vanilla, Peanut Butter and Stracciatella, among others. The promotion will run while supplies last.

Crafted by the Lindt Master Chocolatiers using a beloved recipe and the finest ingredients for more than 60 years, Lindor truffles feature a smooth filling enrobed in a Lindt chocolate shell.

Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.