The Topps Co., producer of distinctive confectionary brands like Bazooka bubble gum, Ring Pop and Push Pop, has added Steven Chiang to its board of directors.

The former senior Zynda and EA executive will lend his experience and expertise in sports and free-to-play games to Topps’s entertainment side.

Steven Chiang

“Steven has incredible experience in the digital space and is responsible for some of the most successful sports and free-to-play games in the past two decades and we are thrilled to have him on our board of directors,” says Andy Redman, chairman, Topps. “We look forward to tapping into his passion and expertise as we continue to invest in Topps’ digital division and drive for accelerated growth.”

Over the past two decades, Chiang has held executive positions at some of the most prestigious gaming companies. He served as executive v.p. of games at social game developer Zynga, leading free-play game development on iOS, Android and Facebook. Before that, he was senior v.p. at Electronic Arts, overseeing global product development in the EA SPORTS label.

Chiang also co-founded Tiburon Entertainment, which was acquired by EA in 1998, and holds a BS in electrical engineering from Columbia University.

“Topps is one of the most iconic companies in the world and their sports trading cards were a mainstay from my childhood,” says Chiang.  “I am excited to see Topps’ evolution into the digital space and [I’m] honored to be joining their board and to have the opportunity to work with Topps’ dynamic leadership team.”