To honor its founder, Mary See, during her birthday month, See's Candies has launched a celebratory new flavor: Birthday Cake.

Featuring golden vanilla buttercream draped in rich white chocolate, its topped with a dash of rainbow candy sprinkles.

"There would be no See's Candies without Mary See, so it only seemed right that our September Sweet-of-the-Month honors her legacy," said See's President and CEO Pat Egan. "Of course, the new piece is made with only the finest and freshest ingredients, just as Mary would've ensured.

A 4.5-oz. box of Birthday Cake, containing six pieces, is now available for $9.50 while supplies last in shops and online.

In addition to the launch of the Birthday Cake piece, See's is also offering a Deal of the Day promotion from 9/10 – 9/18 for a week-long celebration. Brand fans are encouraged to check online or head into a shop each day to learn more about the sweet deals.

See's Candies humble beginnings started with Mary and her homemade candy, which she made in a black-and-white kitchen in Pasadena, California. When Charles See, Mary's son, opened the first See's Candies shop, he chose the now-iconic checkerboard theme inspired by this kitchen.

"Birthdays are always a cause for celebration, and Mary's birthday in our Centennial year makes September very special," Egan said. "The birthday cake piece is so tremendously good, and I can't wait for our customers to try them. The piece demonstrates the artisanship of our candy makers who still make our favorites every day and who are now adding truly great pieces to our mix. Staying true to our motto of Quality Without Compromise when introducing new pieces shows that See's has a great future ahead."

Speaking of long-standing traditions, even after 100 years, See's continues to make and sell candies using Mary's original recipes, including Peanut Brittle, Victoria Toffee and Chocolate Walnut Fudge. Year after year, these flavorful confections continue to be fan favorites.  

Mary adopted the motto “Quality Without Compromise” during See's formative years. Given her commitment to using top-notch ingredients and her ability to formulate the most delicious recipes, it came to no surprise that by 1925, there were a dozen See's chocolate shops across Los Angeles, including a location in the famous Grauman's Chinese Theater building.

"Mary is far more than just the iconic face on a box of See's Candies," Egan said. "She is the inspiration behind the way we outfit our shops, craft our candies and run our business."