Mars promotes Timothy LeBel to v.p. of sales

24-year Mars veteran offers breadth of sales experience.

Timothy LeBel, Mars' new v.p. of sales. Photo provided.

Mars Chocolate North America has chosen one of its own for the company’s v.p. of sales slot. Timothy LeBel, a 24-year Mars veteran, offers a wealth of sales experience both in the Chocolate and Petcare divisions.

In his new role leading the Mars Chocolate Sales organization, LeBel oversees the strategy and execution of its retail management, customer account teams, field sales, customer development, and customer experiences. He serves as a member of the Mars senior management team and will play an active role in industry events.

During his time at Mars, LeBel, has led sales strategies and in-store execution for several channels, including: mass, grocery, club and value.

He’s also established partnerships with key retailers, providing a strong foundation for customer collaboration and mutual value creation. LeBel also has an outstanding track record of mobilizing and engaging his teams.

He has a Bachelor’s Degree in marketing and finance from the University of New Hampshire and an MBA in organizational leadership from Gonzaga University.

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Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.