Candy Crush Saga-themed candies launched

Online game inspires sweet treats.

Finally, the most popular candy-themed online game has some real-life sweets to match.

A line of Candy Crush Candies, inspired by King's popular social networking game Candy Crush Saga, has been been developed by Healthy Food Brands.

Healthy Food Brands — which has a history of making candy related to mobile games — is manufacturing the product.

The Candy Crush Saga-themed candy flavor initial offerings include Jelly Fish, Mixed Fruit Gummies, Sour Fruit Gummies and Color Bombs, all of which are directly inspired by the game and are all currently available in theatre style boxes. These items will also be available in peg bags later in the month. Additional product offerings will be launched early 2014 including several different confectionery products as well as toy/candy novelty items.

All of the confections will have a suggested retail prices of $1.99.

“We’re really excited to launch Candy Crush Candies and offer another way for fans of the game to be able to get a taste of the fun,” says Tommy Palm, Games Guru at King. “We’ve been so delighted to see how much people love to play the game and crush those candies. Our games give players moments of bite-sized brilliance, and we hope these candies will too. ”

Candy Crush Saga attracts millions of players every day, and the candies are sure to be a hit with it’s many fans.

Candy Crush Candy will be available to purchase at Dylan’s Candy Bar from Nov. 1 in their New York City, Miami and Los Angeles locations, and will be available nationwide at major retailers in the days following.

“We are thrilled to be the first to introduce the much anticipated Candy Crush Candy range to our customers at Dylan’s Candy Bar this Fall,” says Dylan Lauren, ceo and founder of Dylan’s Candy Bar. “Candy Crush Candy is an exciting new addition for our customers and fans of Candy Crush.”

Other major retailers already slated to carry the line include: Burlington, Walmart, IT'SUGAR, Powells, Bed Bath & Beyond, Harmon Stores, AC Moore and Family Video.

For more information on the Candy Crush Saga candy, e-mail Healthy Food Brands at info@HFBUSA.com.

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Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.