Nestlé looks to take itsWonka brand to new heights by relaunching it with new products, redesigned packaging and a catchy marketing campaign.

This month, consumers can “feed their imagination” asWonka Sluggles andSour Puckeroomsgummies and licoriceKazoozles make their debut. For an authentic fruit taste, the new gummies are made with natural ingredients and 25% fruit juice.Wonka’s new products along with its existing products, such asNerds,Runts,Gobstoppers andLaffy Taffy, all feature new, redesigned packaging to unify the brand as a whole, says Vilma Livas,Wonka marketing manager. Additionally, the new packages all display an updated, largerWonka logo.