The HI-CHEW brand welcomes candy enthusiasts to the opening day of the 2020 HI-CHEW Fantasy Flavor Games. 

This voting competition allows participants to rank which unique HI-CHEW flavor they would like to see launched in the United States. 

Throughout the month of September, fans will have the opportunity to choose from 20 exotic HI-CHEW flavors. Flavors will go head-to-head each week until the winning flavor is announced on Sept. 30.

The flavors offered in the voting include:

  • White Peach
  • Tangerine & Orange
  • Yuzu
  • Blood Orange
  • Cranberry
  • Muscat White Grape
  • Raspberry 
  • Plum
  • Blue Hawaii
  • Strawberry Lemonade
  • Lemon Mousse
  • Fruit Tart
  • Lychee
  • Persimmon
  • Black Cherry 
  • Passion Fruit
  • La France
  • Blueberry
  • Melon
  • Red Apple and Strawberry

The Fantasy Flavor Games voting begins today on hi-chew.com/flavor-games and runs through September 29, 2020.

Since the parent company of Morinaga America, Inc., Morinaga & Co., first launched HI-CHEW in 1975, the candy has been created in more than 200 flavors. 

Driven by flavor innovation and experimentation, the team continues to bring fruit flavors to life through each chew. As the American palate expands and global cuisine becomes more widely appreciated, there's opportunity to introduce even more distinct flavors to the U.S. market. The Fantasy Flavor Games gives HI-CHEW fanatics the chance to participate in the growth of the ever-evolving flavor offerings. With nearly 1 billion pieces of HI-CHEW enjoyed each year, consumers can't get enough of the fruity-chewy candy brand.

"In 2018, we hosted the East Meets West Flavor Games, where consumers selected Dragon Fruit as the new offering they'd love to see released in the U.S. We were able to launch this flavor in our Superfruit Mix and it quickly became a fan favorite," said Tatsuya Takamiya, chief marketing officer of Morinaga America, Inc. "We're excited to engage consumers once again in HI-CHEW's unique flavor journey to see which offering peaks their interest and will excite their taste buds."

The Fantasy Flavor Games

Through the competition, consumers will decide between 20 exotic flavors to determine which will be ranked No. 1. The playoffs will consist of five rounds of voting. Each week, flavors will be paired up against one another, with the winning flavor moving on to the next round. Starting on Sept. 1, the games will kick-off with the following bracket format:

Qualifying Round: Voting opens for the 20 flavors to see which flavors will move on to face off in the upcoming rounds. Final entries must be submitted by Friday, Sept. 4

Round 1: The Sweet & Juicy Sixteen are announced on Tuesday, Sept. 8 and voting closes on Friday, Sept. 11

Round 2: On Sept. 14, the Edible Eight contenders are announced with voting open until Friday, Sept. 18

Round 3: The Flavorful Four will be announced on Monday, Sept. 21 with final voting closing on Thursday, Sept. 24

Round 4: On Sept. 24, the Dynamic Duo will be announced, and consumers will have until Tuesday, Sept. 29 to cast their final votes

Wednesday, Sept. 30: The 2020 HI-CHEW Fantasy Flavor Games winner will be announced

To learn more about the 2020 HI-CHEW Fantasy Flavor Games and to enter your vote, visit hi-chew.com/flavor-games.