2006 Category Driver/Silver Circle Awards
Breath Fresheners
(Gum, Mints, Other)
Category Driver Winner:Wm.Wrigley
Jr. Company
Silver Circle Winner: Cadbury
Adams
Bubble and Chewing Gum
(not functional)
Category Driver Winner:Wm.Wrigley Jr. Company
Silver Circle Winner: The
Topps Company and The Hershey Company (tie)
Chocolate
Category Driver Winner:The
Hershey Company
Silver Circle Winner: Masterfoods
USA
Functional/Fortified Confections/Gum
Category Driver Winner: Cadbury
Adams and Gum Runners LLC (tie)
Gift Box Confections
Category Driver Winner:Russell
Stover Candies Inc.
Silver Circle Winner: Godiva
Chocolatier
Non-Chocolate
Category Driver Winner:Jelly
Belly Candy Company
Silver Circle Winner: Nestlé
Confections USA and Masterfoods USA (tie)
Novelty/Interactive/Kids’ Confections
Category Driver Winner: The
Topps CompanySilver Circle Winner: Kandy Kastle Inc.
Premium/Gourmet Confections
Category Driver Winner: Lindt
USA
Silver Circle Winner:Ghirardelli
Chocolate Company
Seasonal Confections
Category Driver Winner:The
Hershey Company
Silver Circle Winner: Just
Born, Inc.
Sugar-Free
Category Driver Winner:Russell
Stover Candies Inc.
Silver Circle Winner: The
Hershey Company
