Vivify Specialty Ingredients has appointed Carla Davis as product line manager within its food and beverage division.

Davis will drive growth in the natural foods, beverage, confection, pet/feed and nutra/pharma markets, as Vivify now offers non-GMO syrups, solids, maltodextrins, proteins and flours. She has over 25 years of experience spearheading strategies for awareness, digital marketing, events, competitive research and emerging trends to accelerate growth, all while providing outstanding customer service.

Davis previously spent five years in the natural foods space directing the sales and marketing programs at Sweet Additions, a domestic manufacturer and supplier of organic sweeteners and plant-based concentrates.

"Vivify is thrilled to have Carla join the Food Ingredients Team as a solutions-driven expert in the industry," said Bobby Gruber, president of Vivify’s F&B business. "Carla will work with the sales and innovation teams to further develop the food and beverage portfolio and champion Vivify's mission to be the leading supplier of colorants and functional ingredients for the U.S. and Canadian markets."