Hilco debuts Kool-Aid Sour Belts
Each Sour Belts bag contains four flavors.
Hilco is partnering with Kraft Heinz to expand its line of Kool-Aid brand candy.
Each peg bag of the Kool-Aid Sour Belts contains 3.5 oz. of Tropical Punch, Cherry, Grape, and Strawberry Kiwi flavored chewy candy. The dusted, flat candy retails for $1.99.
This is the fourth year that Hilco and Kraft Heinz have joined together to expand its line of Kool-Aid candy. Previous collaborations included Kool-Aid gummies, popping candy for Halloween, and Fruity Chews.
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