The Cheez-It brand has launched Cheez-It Snap'd Scorchin' Hot Cheddar.
This limited-time offering is baked with 100% real cheddar cheese and features fiery heat, garlic and savory umami flavors. Each bite features spice and cheese, delivering a tongue-tingling scorchin' hot cheesy flavor.
"Lunch has become the mundane or forgotten meal, but with the cheesy, thin and crispy crunch from Cheez-It Snap'd, we're bringing that 'I can't wait until lunch' feeling back," said Erin Storm, senior marketing director of Cheez-It. "With the debut of Cheez-It Snap'd Scorchin' Hot Cheddar, we're spicing up lunchtime and sending taste buds on a fiery, cheesy ride — making an unskippable lunch experience with a blazing kick."
Cheez-It Snap'd Scorchin' Hot Cheddar is available at retailers nationwide starting in May, for this summer only.