Newest Snickers flavor invokes warm autumn nostalgia

Snickers Cinnamon Bun to be sold exclusively at Walmart only in October.

The newest Snickers flavor gives a nod to the fall and football season.

Snickers Cinnamon Bun will be hitting Walmart shelves this month, taking the classic seasonal flavor to the next level.

The candy bar brings the flavor of warm-from-the-oven cinnamon rolls into your favorite Snickers chocolate bar. The newest flavor features cinnamon bun-flavored nougat, mixed with crunchy peanuts, and topped with buttery caramel, all cloaked in rich milk chocolate.

"We're excited to continue delivering better moments and more smiles through new innovations for our fans and aim to surprise them with delicious flavor experiences," said Michelle Deignan, Mars Wrigley senior brand director. "Snickers Cinnamon Bun delivers a classic flavor that welcomes the fall season and offers a moment of comfort with a taste and texture only Snickers can provide."

Snickers Cinnamon Bun will be available for a limited time only, beginning in October, in singles (1.5 oz.) and on Walmart.com in a 24-ct. singles box.

This latest innovation follows an exciting year for the brand with the launch of Snickers Almond Brownie and the announcement of the Snickers Rookie Mistake of the Year program which aims to reward NFL fans for acknowledging and sharing their rookie mistakes for the chance to win tickets to Super Bowl LVI along with additional prizes. Fans can enter to win on snickersrookiemistakes.com.

Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.