ISM’s Wide World of Confectionery
By Mary Ellen Kuhn
New, more spacious venue for the world’s largest
confectionery fair found manufacturers showing off an assortment of
distinctive products.
Oni-Kiss
Kuai Kuai Co. Ltd.
866-2-2388-6166
Packaging for the chewable, breath-freshening Oni-Kiss
is attention getting, thanks to the full, pouty lips pictured on the front
of the resealable foil packet. The crunchy, pellet-shaped breath freshener
owes its efficacy to the fact that it is formulated with the bioflavonoid
catechin, the company reports. According to the promotional materials, “You
can be a smoker and a good kisser, only if you have Oni-Kiss.” Kuai
Kuai Co. is based in Taiwan.
Jambo Gums
and More
Akas
+90 216 365 02 15
Istanbul-based Akas presents a variety of new fruit
gum and bubblegum items under the Jambo brand banner.
Jambo Fruit Gum is
bubble-gum available in colorfully wrapped single-servings. Apple and
strawberry flavors are offered.
Jambo Jelly Gum made
with fruit juice features a combination of flavors and
textures—strawberry-flavored bubblegum with an apple-flavored jelly
center.
Akas also has added a Mint
and Cream variety to its line of Starlight
hard candies, which also includes Strawberry Cream, Orange Cream and
Chocolate Cream varieties.
Sweet Singing Bouquets
Ming Chao Industrial Corp.
886-2-27526414-6
These colorful candy bouquets duplicate the look of
real flower bouquets all the way down to the cellophane floral wrap. As an
added bonus, pulling a tab activates a song—either “Happy
Birthday” or a romantic tune appropriate for Valentine’s Day.
Dextrose Lollipops
PISSA
+52 (844) 434 0996 Ext. 255/270
Compressed dextrose lollipops in a myriad of forms were on display at the PISSA booth at the
trade fair. Among them were lollipops formulated with pieces of natural
dehydrated fruit. Also on display were lollipops
that combine two colors and flavors with a
bit of chile flavoring to give them a spicy Latin note.
PISSA, a Mexico-based subsidiary of PepsicCo, also
offers candy powder-filled straws in many different sizes and colors, some of which
feature tiny gum bits within the candy powder.
Hispanic Candy Line
Montes
(602) 433-1656
Quick to catch the eye at the Montes booth at the ISM
trade fair were yogurt-covered candy lentils in appealing pastel hues, including pink and peach
colors. The lentils are available in 25-pound bulk cases.
Montes USA, the U.S. division of Mexico-based Montes,
also continues to work to introduce U.S. consumers to its bagged candy
line. The line includes a variety of traditionally popular Mexican candies
such as Paleta Sellada, milk caramel lollipops; Super Natilla pecan-flavored toffee; and Ricos
Besos chocolate-flavored toffee.
Magic Rings
Jatek International Ltd.
(852) 2789 2922
This novelty toy—which combines the features of a
realistic-looking plastic finger, a ring and a toy top—comes with
candy packed in the blister pack. Magic Rings have a suggested retail price
of $1.99. They are shipped 12 pieces per display box and 96 pieces per
carton. Jatek International is based in Hong Kong.
Bella Light Bars
Bella Chocolate
(0-216) 466 88 30
These 100-gram sugar-free chocolate bars are formulated
with the sugar substitute maltitol and contain 30 percent fewer calories
than a regular version. The bars are available in milk, white and dark
chocolate. The Istanbul-based company is targeting diabetics and
carb-conscious consumers.
’57 Chevy Gumball Machine
Sweet ‘N Fun
(852) 2723-1337
The fun aspects of the ’50s are brought to mind
with this die-cast ’57 Chevy gumball dispenser, which contains 110
grams of Dubble Bubble gumballs. The gumballs are dispensed by pressing on
the car’s engine. The ’57 Chevy, which has a suggested retail
price of $12.99, is available in red, turquoise and white. Sweet ‘N
Fun is based in Hong Kong.
Transformer Gumball Bank
Sweet ‘N Fun
(852) 2723-1337
The 12-inch Transformer Gumball bank contains 82 grams
of Dubble Bubble gumballs. Pressing a button sets the Transformer spinning.
Optimus Prime and Megatron versions of the Transformer are offered. The
suggested retail price for each is $7.99.
Puffs
Columbina
(800) 839-8938
These soft candy Puffs from Columbia-based Columbina
are available in Soft Mint and Soft Fruit varieties. They come in a
200-count changemaker pack in which candy has a suggested retail price of 5
cents each as well as in 6-ounce bags with a suggested retail price of 99
cents. The 200-count packs come packed eight per case; the 6-ounce bags are
packed 12 per case.
Entrepreneur Unveils Mirror and Mint Combo
Isaac Berg is launching a product line he has named
Little i Mirror Mints, but there’s nothing small-scale about this
entrepreneur’s strategic plan for his mints.
Mirror Mints, which Berg had on display at ISM and has
also shown off at the Fancy Food Show, are sugar-free mini mints creatively
packaged in a tin that features a mirror and a slide-open dispenser. The
tins are offered in pink and black, and have a suggested retail price of
about $2.99.
A patent attorney by profession, Berg understands the
importance of developing a unique product, particularly in an overcrowded
category like mints. (The patent for Little i Mirror Mints is pending, by
the way.)
"The mints business is so saturated, I have seen
a lot of people fail because they are not adding value," says Berg.
Berg is not a novice in the packaged goods market.
He’s already built a successful business with his first
creation—bra-shaped sachets that are sold in clothing boutiques,
small gift shops and lingerie stores.
He expects his familiarity with alternative channels
of distribution to be a major boon in getting the Mirror Mints business up
and running.
"We already sell to many of the channels [where
the mints are a good fit] including salons and spas," he notes.
In fact, Berg says the idea for Little i Mirror Mints
developed while he observed women shopping in the channels that distributed
his sachets. "You look at what women do in department stores, and you
see that they’re looking in the mirror," he says.
Little i offers Mirror Mints in a variety of display
rack shippers and countertop displays.
Little i, Blaine, Wash., (310) 666-2616
Cannabis Candy
Call it a novelty candy targeted to adults.
Cannabis-flavored Ganja Rock candy is a hard candy
formulated with oil extracted from marijuana (aka ganja). This candy
won’t make you high, however, because it contains no THC, the active
ingredient in marijuana, stresses Ganja Rock marketer Geoff Quan. Each of
the handmade candies is decorated with a depiction of a marijuana plant
leaf. The candy comes packaged in peg bags.
Ganja Rock candy is positioned as a tongue-in-check
offering suited for sale in head shops and some specialty gift shops, says
Quan. In the United States, the candy is distributed by the aptly named
Mary Jane Candy Co., North Wildwood, N.J.