Hershey’s Gold Doughnut debuts at Krispy Kreme

Chain’s glazed doughnut features pieces of Hershey’s Gold bar, salted caramel icing.

Talk about having your doughnut and chocolate confection all rolled into one. Given the success of last year’s collaboration — Krispy Kreme Doughnuts and The Hershey Co. partnered to introduce Krispy Kreme Reese’s Peanut Butter Doughnut — the baker and candy maker are it again.

The two companies have introduced the Hershey’s Gold Doughnut, which will be available for a limited-time at participating Krispy Kreme shops in the United States.

The Hershey’s Gold Doughnut is a Krispy Kreme’s iconic Original Glazed Doughnut that’s topped with pieces of the new Hershey’s Gold bar and a salted caramel icing.

The recently introduced Hershey’s Gold bar — only the fourth bar flavor in the brand’s 117-year history — has a caramelized crème base, including salty peanuts and pretzel bits to give consumers a sweet, buttery smooth taste, topped off with a crunchy finish.

“One of the ways we bring joy to our customers is by innovating to create unique doughnuts that only Krispy Kreme Doughnuts can deliver,” says Jackie Woodward, the company’s chief marketing officer. “We’ve created the perfect balance between smooth and crunchy by including actual pieces of the salty sweet Hershey’s Gold bar on our Original Glazed Doughnut.”

With more than 30 years experience in B-to-B reporting, writing and editing — the bulk of which was dedicated to covering the bakery, confectionery and snack industries — Pacyniak has chronicled changes within the food industry since the early 1980s. A Boston University journalism degree graduate, he worked for a variety of publications before joining BNP Media in 1994 as editor of Snack Food & Wholesale Bakery magazine. In 2001, he took over as editor-in-chief of Candy Industry until 2018.