Dang Foods, the Asian-American snack brand best known for creating the Original Coconut Chip, and for its Sticky-Rice Chips and Dang Bars, has unveiled new packaging, a new logo and marketing initiatives centered around staking its claim as the first Asian-American snack brand in the U.S.

Five brands in the plant-based snacking business are announcing a new coalition today at Expo West to tackle a common pain point: shoppers are struggling to find their favorite snacks at the store even when they’re on the shelf.

Dang Foods just launched three new Asian-inspired flavors of its plant-based, Keto-Certified Dang Bar.

Made with certified organic rice grains and other clean ingredients, Dang Sticky-Rice Chips are non-GMO, gluten-free, vegan, dairy-free and soy-free.