The versatility of the gummy format is one driver of the category’s growth. 

This year’s event, held May 21-23, brought together tried-and-true brands and upstarts seeking to carve out their place in an ever-changing market.

Could puffed, crisped or popped intact whole grains replace extruded rice and grains? They will likely coexist, but they do offer points of differentiation worth considering in your next snack-ideation session.

In a way, sliding fruits and nuts between two slabs of chocolate is just like spreading peanut butter and jelly between two slices of bread.