healthy bread | Snack Food & Wholesale Bakery

State of the Industry 2021: Fresh bread sees record growth

During the pandemic, U.S. shoppers reinforced the ‘essential’ status of bread in their lives with record growth.

June 22, 2021

State of the Industry analysis of the fresh bread category, including coverage of loaf and sandwich breads, artisan breads, bagels, and English muffins.

State of the Industry 2019: Formulating the future of fresh bread

While sales of fresh bread remain largely flat, pockets of growth show significant promise for the category

Douglas J. Peckenpaugh

June 12, 2019

While fresh bread is the largest category in the bakery industry, it has remained relatively flat for the past several years. But several emerging trends have fostered growth, pointing the way toward future potential for the category.

Top bread trends to drive category growth

Inspirations for R&D to drive growth of bread, buns, bagels and more across retail and foodservice markets

Douglas J. Peckenpaugh

January 7, 2019

Bread is the most-important category in the baking industry, but also one of the most-challenging for building appreciable growth. For the 52 weeks ending November 4, 2018, the fresh bread and rolls category grew 0.13 percent in dollar sales to $13.4 billion, per IRI, Chicago.

State of the Industry 2018: Innovation strategies for new bread product success

Bakers continue to build interest with innovative breads—and they have myriad resources at hand to fuel the next generation of successful products.

Douglas J. Peckenpaugh

June 20, 2018

At first glance, it might not seem that the bread aisle has changed all that much of late. Many of the same traditional products are performing as expected. But look closer, and you'll see sliced bread products that look remarkably like their artisan cousins. Dig deeper, and clearly organic is starting to surface with more regularity.

Better-for-you, Ayurvedic bread from Surya Spa

Douglas J. Peckenpaugh

May 4, 2018

Surya Spa bakes breads that feature healthy ingredients like fruit and nuts, and also some ingredients more akin to Ayurveda than the bakery industry.

What consumers look for on product labels

Will giving up bread help you lose weight?

Christine Cochran

February 14, 2018

Over the holiday, I was playing with two of my nieces when one asked the other an age-old question, "If you were trapped on a desert island, and you could only eat one thing for the rest of your life, what would it be?"

New solutions for clean label, healthy breads

Solutions for clean label, nutritional enhancements and extended shelf life help meet prevailing demands.

Douglas J. Peckenpaugh

January 11, 2018

Fresh bread, bagels and English muffins comprise the largest segment in bakery, valued at over $10 billion per IRI, Chicago. But sales overall remain relatively flat. Nevertheless, several strategic options exist for bakers to infuse new life into bread sales.

State of the Industry 2017: Tradition anchors breads while innovation looks to the future

Traditional products anchor the category while a range of trends align with new directions for breads, bagels and English muffins.

Douglas J. Peckenpaugh

June 13, 2017

Bread is the largest category in the baking industry, and as such, faces continual challenges related to incremental growth. While legacy brands continue to perform well, the fresh bread, bagel and English muffin categories remained largely flat to slightly down over the past year.