ShopRite has unveiled two new store brands that debut on store shelves this month with the best assortment of high-quality foods and products at great everyday value.

Serendipity is a wonderful phenomenon. Flash back to 2004. The gluten-free diet trend was just hitting the U.S. market with sudden force. Over the next several years, gluten-free would grow at an annual rate approaching 30 percent, forever leaving its imprint on the food industry.

Over the last 30-plus years since establishing Lehi Valley, the family has significantly expanded the different types of snacks offered, primarily working with retailers across the U.S. on their private label lines of caramel corn and popcorn, puffed corn snacks, snack mixes, nuts, granola, and more. Freeman and his wife, Trecia, purchased the business outright in 2000, and have steadily expanded the company’s manufacturing footprint ever since.

Private label has been stepping up its game lately, and people, particularly millennials, are starting to take notice. Retailers are adding more premium items to their store brand lines, and people are actively seeking to buy private label products instead of choosing them just because they are less expensive than the national brand equivalent (NBE).