This year Mars Wrigley has updated its Transaction Zone Vision to become the Transaction Zone Strategy. This shift represents the depth and breadth of the global insights the confectionery leader refined for this program.
Mars Wrigley Confectionery has launched the 2019 Innovative Merchandising Incubator, a national program to provide retailers with merchandising solutions and drive sales.
The Hershey Co. unveiled its latest confectionery category leadership and shopper-driven merchandising solutions at the 2018 National Association of Convenience Stores (NACS) Show.
Company also to revise candy aisle shelving guidelines.
October 10, 2018
Alongside introducing new products destined to hit shelves, Mars Wrigley Confectionery announced at NACS Show in Las Vegas this week it will release updated confection aisle shelving guidelines.
Sydney, Australia sits at 34° latitude, and is the city where Craig Lieberman, founder and president, 34 Degrees, Denver, discovered his passion for food and wine while attending graduate school. It's where he had his first taste of Australian crispbread. And it was the inspiration for his foray into the food industry.
Removing "conventional candy" offerings from checkout lines isn't great for gaining impulse purchases, but that doesn't mean consumers will turn their backs on the brands they know and love.
How gluten-free baked goods are merchandised, whether ambient or in the freezer case, can impact sales and minimize feelings of alienation in customers.