Since joining TikTok Shop in April 2023, XO Marshmallow has seen between 30–50% monthly growth and is forecasted to reach $1 million in sales on the platform alone. 

Sprinklr announced that Ferrara is using its products to achieve performance-driven social customer service, understand real-time conversations around products, and more.

With 90 percent of consumers aware of brand pages and accounts on social media — and only 10 percent who say they avoid brands’ social media pages — the opportunity for consumer engagement is huge.

In an effort to spread joy and embrace human connection, Russell Stover has launched a campaign on the social platform TikTok to create the World’s Biggest Virtual Hug.

Harvest Snaps, the lineup of veggie-first snacks from Calbee North America, is launching a national social media and in-store promotion for the month of January, which is designed to help consumers keep New Year’s Resolutions by inspiring them to “Crunch Better!” in 2020.

When Mars Wrigley Confectionery U.S. sought to update an earlier survey conducted by the company on consumer behavior, it did so to see “how Millennials and Baby Boomers experience treats, the role of social media in treating and more.”

To celebrate their 5-year partnership, in early 2017 Fisher nuts and Food Network Chef Alex Guarnaschelli announced the launch of a new social campaign.