CPG growth is anemic and marketplace competition is fierce, so winning in this environment requires a keen understanding of consumers’ evolving path to purchase and dynamic marketplace shifts.
Snackers should celebrate. This is their year. In this issue, our annual State of the Industry report on the snack market uncovers all sorts of news on what’s trending in snacks, both from the perspective of snack manufacturers, as well as marketers, brand leaders and industry researchers.
