If it seems as though what's not in a product these days is as important as what is, you're not imagining things. The insistence on "clean" and "simple" ingredients that began with a fringe of vigilant label readers has pervaded the marketplace.
Bakery giant Panera Bread pledges to commit to ‘clean’ and 'simple' ingredients as it will remove artificial colors, flavors, sweeteners and preservatives from its food by 2016.
