The Private Label Manufacturers Association’s (PLMA’s) newest report, How America’s Eating Habits are Changing, focuses on millennials and their eating habits, and it found that although they purchase from many different sources, they frequently shop at supermarkets.

With a growing array of healthy snacks, store brands, recipe apps and international flavors, supermarkets will evolve in 2014 to better meet consumers' desires to save money and time, eat healthfully and enjoy their food while doing it, the ‘Supermarket Guru,’ a supermarket expert, predicts.